Congratulations to Conjoint.ly, an online service for pricing and product research, for recognizing that it's responsible for carbon emissions and caring enough about sustainability to take action.

"Conjoint.ly," says an explanatory page on its website, "is the first market research platform to offset carbon emissions with every automated service provided to clients." The company, based in Sydney, Australia, began the initiative this week. It has integrated the Cloverly API to help in that endeavor.

When a customer purchases one of Conjoint.ly's automated online pricing or product research tools, the API calculates the carbon cost of that transaction and greens it. Conjoint.ly absorbs the expense of purchasing carbon offsets or Renewable Energy Credits (RECs; also known as Guarantees of Origin, or GOs) at no charge to the customer. The customer receives a confirmation that carbon has been avoided, offset, or sequestered and can see details of the projects involved.

As Conjoint.ly points out, the carbon costs of its activities aren't as obvious as the costs of, for example, package delivery. Nevertheless, air-conditioning and cleaning its offices, flying team members to industry conferences, and using powerful (and power-hungry) computers for its analytic processes do have an impact that our API can calculate.

Nik Samoylov, founder of Conjoint.ly. Photo courtesy Conjoint.ly

"Conjoint.ly follows the lead of our clients in the consumer goods industry, many of whom have tested eco-friendly products on our platform this year," said Nik Samoylov, the company founder, in a news release. "Overall, our research found sizable segments of consumers who are seeking out ecological products. We anticipate that globally there will be more eco products launched in 2020."

In its blog, the company explains its concerns about carbon and its commitment to making a positive difference. You can read the relevant posts here and here.

"While carbon offsetting only results in limiting a small fraction of carbon dioxide emissions," the blog says, "every little bit can really add up over time. And if more and more companies decide to follow the trend, we can make drastic strides towards a healthier planet for us and the generations that follow."

Well said. And well done.