Mountain High Outfitters, Birmingham, Alabama

  • Outdoor retailer, founded in 1999.
  • 13 stores in 5 cities in the Southeast.
  • A Magento ecommerce store makes up 10% of sales; 12.09% of ecommerce customers are clicking the Cloverly checkbox to green their transactions.
  • Watchwords: Get Out. Get Active. Be Inspired. Live Your Passion!

Who are you?

My name is Ben Heine. I'm the ecommerce marketing manager.

What's your company all about?

We are an outdoor retailer with a brick and mortar focus, but we've also got our ecommerce operation. We work to have a positive impact on the communities where we are. We organize lots of events around hiking or running or stand-up paddleboarding or kayaking. We really encourage an all-skill-level invite. It gets a lot of people who don't have any experience with a stand-up paddleboard or maybe have not hiked very much to try some outdoor activities.

How do your customers use Cloverly?

It's an option for them at checkout. If you're concerned about the environment and the carbon costs of this whole ecommerce thing that so many of us are a part of, it's a super-simple way to handle that. It's just a checkbox, not intrusive. When the idea was explained to me, I thought it was great. It just seemed like a natural thing to put in place.

How's the feedback?

People are saying they think it's really cool and they appreciate it being there.

What is your best business advice?

Just remember that you're there to serve the customer.

What coming change do we all need to better prepare for?

Climate change is going to have an increasingly intense impact on the world. That includes all sorts of things, like growing food and migration of people.

What's your company proudest of?

Promoting an active lifestyle. We feel like the more people we can get to appreciate parks and nature, the better off we'll be as a community.