The global COVID-19 pandemic has altered life as we know it. Government-encouraged social distancing has led to a sudden and complete shift in consumer behavior and buying habits. More customers are looking to ecommerce as a means to continue getting their everyday basics while avoiding going out in public.
Cloverly's technology offers ecommerce customers a carbon offset for the delivery of their order at checkout. When our customers choose to purchase a carbon offset to cover their order, they're signaling that they support solutions to mitigate the environmental impact of ecommerce. While the halting of the economy has most businesses stressed, over the past month we have seen that consumer demand for sustainability is not abating.
During March, our customers offset more than 1.3 million pounds of carbon to cover the carbon footprint from the delivery of their orders. That represented more than a 10% increase over February. In March, Cloverly saw more than 30% growth in our transactions and nearly double-digit growth in the number of active ecommerce stores that use Cloverly.
To us, this continued growth during turbulent times shows that consumers care as much about the impact of their actions as ever, and that businesses continue to look for solutions to operate more sustainably.
When online stores install Cloverly, their customers typically get the option of clicking on a simple checkbox to pay a little extra (usually less than $1) to green their shipping. We calculate what the approximate emissions impact of that package's delivery would be. When a customer or store opts in, we offset that calculated emissions impact.
As we all adjust to new ways of living and working, we hope everyone is staying safe and sane. We look forward to continuing to work together toward a sustainable world.