We hope you saw that IATA, the airline industry trade association, has invited Cloverly to participate in its hackathon in Frankfurt, Germany, on October 11-13. But why a hackathon? Why Cloverly? And what does IATA get out of it? Here are some answers:

Q. What's that about Cloverly going to a hackathon in Germany?
A. You can get details, including how they found us, who else will be there, and how much sleep the developers will get (not much), by clicking here.

Q. What's IATA?
A. The International Air Transport Association. It represents 291 of the world's airlines, accounting for 82% of total air traffic.

Q. How often does IATA hold a hackathon?
A. Several times a year. The Frankfurt event will be the 5th of 6 scheduled for 2019. It's 1 of 3 devoted to enhancing airlines' retailing capabilities. The other topics are drone innovation (2 hackathons, including one scheduled for November 9-10 in Montreal) and aviation XR solutions. (XR stands for cross reality, an umbrella term for augmented, virtual, and mixed reality.)

Q. What will happen in Frankfurt?
A. Developers will get 28 hours to use one or more designated APIs (one of them Cloverly's) to build solutions in one of two categories: carbon offsetting (which is where Cloverly comes in) or leisure travel. As the developer teams are coding, they can also attend workshops (one of which Cloverly is presenting) and get mentoring from experts attending the hackathon (including the Cloverly team).

Q. What do the developers get out of this?
A. They compete for prizes, including $6,000 each for best carbon offsetting solution and best leisure solution. They also retain the intellectual property rights to whatever they come up with, so each solution represents a business opportunity for its developers.

Q. What does IATA get out of this?
A. The hackathons spur technological innovation affecting the airline industry.