Conservation and minimal environmental impact are becoming priorities in the business world as well as among concerned individuals. Some businesses are creating a new standard of how to build a profitable and environmentally conscious company. Check out what these five corporations are doing to grow eco-consciousness among their industries and truly make a difference.
Seventh Generation targeted one of the least eco-friendly parts of the consumer's daily routine—household cleaning—and transformed it into an empire of profit. As one of the first national brands to offer green home cleaning products, Seventh Generation broke ground and influenced millions of consumers to question what they were spraying on their floors and washing down their drains.
While this company wasn't the first to try marketing green cleaners, they were the first to come up with safe formulas effective enough to actually compete with the products of less eco-friendly competitors. By breaking the myth that eco-cleaning products are ineffective, Seventh Generation is helping to transform their entire industry.
Brewing is another unexpectedly dirty industry. Glass use for bottles, water use for brewing, and land use for barley all contribute to the total footprint of the business. New Belgium Brewing makes the process as green as possible by using renewable energy and improving the efficiency of their packaging methods to reduce waste. They keep over 99 percent of all their manufacturing waste out of the landfill. Consumers don't have to choose between their weekend habits and their environmental concerns when they choose New Belgium products. These practices help encourage customer loyalty.
This French software engineering firm is relatively unknown outside their home country, but they deserve attention after making the top of the Corporate Knights list of the 2018 Global 100 Most Sustainable Corporations in the World. They focus on sustainability by paying high taxes and minimizing internal wage gaps, which is a common problem in the software engineering field. They're also helping the broader eco movement by specializing in software that helps other organizations reduce waste and improve their own environmental footprints.
The company has been involved with many groundbreaking projects and competitions with a sustainable focus, including the Hyperloop Pod Competition and the design of the Solar Impulse solar-powered aircraft.
Green manufacturing begins with minimal waste in the setup stages for manufacturing equipment. Autodesk has multiple software solutions for making that easier, such as advanced modeling to help highlight issues with manufacturing designs and equipment before a cent is spent on materials. Their Green Building Studio streamlines new construction design for maximum efficiency. With over half of building owners surveyed by the U.S. Green Building Council in 2018 reporting that they planned to make the majority of new projects green, this kind of software likely has thousands of active users.
Additionally, the company achieved their commitment to using 100% renewable energy ahead of their goal. Autodesk is now focusing on decreasing their carbon emissions as much as possible. They have already dropped emissions by nearly 40%. With everything from carbon-neutral events to travel initiatives to reduce carbon emissions, they have lots of lessons to teach any company from their efforts to go green.
Patagonia started focusing on environmental goals decades ago thanks to a natural connection between outdoor gear and the conservation mindset. The company keeps making headlines for going further than the competition in their attempts to reduce waste, use less energy, and protect waterways from microplastic pollution. They have donated millions each year since 2015 to global environmental initiatives, co-founded and help run a Sustainable Apparel Coalition to transform the industry, and drive research behind the problem of plastic microfibers from laundering of polyester fabrics and fleeces.
Patagonia also stands out for addressing their shortcomings when they fail to hit a green target or realize a problem. This has gained them respect from consumers who aren't used to seeing a company admit to any kind of failure.
Looking for ways to take your company to the next level of sustainability? You don't have to go to the great lengths of these five companies. Just contact us here at Cloverly to find out what we can do to improve your green reputation.