We want give all humans the ability to have a fulfilling life — current and future. This happens by making better choices in our interaction with other humans and with the environment. By interacting in a human way with the environment, we limit our impact on the balance.
Like art, like yoga, like sports, we seek balance. We want balance with life and work. We want balance with our fellow humans. We want balance with humans and the environment. We seek to provide the market with a method to balance between modern energy consumption and reduction of environmental impact.
We aim to make consumption of renewable energy easy. When easier-concious choices for organic foods became possible in the past 10 years ago, people consumed more organic foods. We aim to do the same for renewable energy. Instead of consuming generic energy that makes our modern life comfortable with transportation, machines, and global trade, people should be able to consciously consume renewable energy for their lives.
When we make decisions, we ask ourselves “is this authentic?” In the modern world, it’s easy to broadcast a message of virtue worldwide, then behave in ways contrary to your stated views. Our behavior and our words should be one.
While we make this step toward authenticity, we also recognize that we will fail. When we fail, we will apologize and correct.
Authenticity requires transparency. We will be transparent with our sources of carbon offsets and with our procurement and handling processes. We seek to bring transparency to the renewable energy and carbon markets market that even we find uncertain.
Yes, we believe in the market. We seek to participate with the market to build a livable income for ourselves, Cloverly employees, and Cloverly suppliers. We also seek to provide tools to the market that the market finds valuable. We believe participating with the markets in this way will inject capital into the renewable energy markets, which continue to push the world toward an environmental balanced future.
Today, doom and gloom with the environment go like peas and carrots. In our experience, we don’t think doom and gloom affects the change we want. We want to build a renewable energy party, and we want people to join that party. We want to build a balanced future with other people, and have fun while doing it.